"Our artificial intelligence tells us what people are buying at that point, what is in fashion; on the other hand, we have a fair idea of the material available. It gives us a sense of what we should be putting across in the market and we can put them across really quickly," Ananth Narayanan, CEO, Myntra, tells Alokananda Chakraborty.
Girgaum, once a thriving neighbourhood of Maharashtrians in south Mumbai, who loved their seafood and meat, has slowly been taken over by vegetarians, forcing eateries serving non-vegetarian food to shut down, says Neeta Kolhatkar
Here's your weekly digest of the most Weird, True and Funny News from the across the globe.
Skip Fifty Shades of Grey. Watch these well-made films recommended by Aseem Chhabra.
'It's very expensive for a girl to become an actress. I remember I was nominated at all the award shows for Tanu Weds Manu, and conscientiously, like a new actress, I attended all of them and I was bankrupt by the end of it! I had to find a costume stylist, a hair stylist, a makeup stylist...!' Ronjita Kulkarni/Rediff.com gets inside Swara Bhaskar's mind.
Meet Mona Patel, one of CNN's Top 10 Heroes of the Year.
'Hindu voters in coastal Karnataka lean more towards Hindutva than Hinduism which explains why the Siddaramaiah government's perception as anti-Hindu worked wonders for the BJP in coastal Karnataka.'
The charm of Kolkata is still alive says Sumit Ganguli.
23-year-old Radhika Bopaiah is taking the modelling world by storm, walking the Indian ramp in a short bob.
The wars of the future will be fought over water and if they occur on large scale, will be far more devastating than any we have seen yet.
'We wanted to make a true coming-of-age story since all of us have been through adolescence.' 'Most people are afraid of commenting on what these boys go through behind closed doors.' 'We just wanted to bring out that truth. People know what adolescents do, but they do not know how they do it.'
'Single life is pretty good. I like the attention. If I feel lonely, I just call my mom and she sleeps in my bed,' Kalki Koechlin tells Rediff.com contributor Paloma Sharma.
Saturday marks the Zoroastrian New Year or Navroze. Coomi Selod shares with us these special recipes that are prepared on this special day.
"When you feel you can't fight it, just go with it." said Robert De Niro's commencement speech to students graduating from New York University's Tisch School of the Arts!
Jayalalithaa's attack on BJP's PM hopeful a little too late in the coming, says N Sathiya Moorthy
On the occasion of Chinese New Year, we bring you a look at what 2015, the Year of the Sheep has in store for you!
Rediff.com reproduces the 1997 feature about Laxman, his passion for crows, and of course, his genius.
Rediff.com's Sheela Bhatt unearths some never-told-before details of Narendra Modi's early life. Read on!
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